Blog
Naming guides and brand teardowns to help you find the perfect business name.
Naming Guides
Best AI Business Name Generators: Honest Comparison and Review
Detailed comparison of AI business name generators including Vibelo, Namelix, Squadhelp, and ChatGPT. Learn which tool fits your needs.
Brand Naming Strategy for Startups: A Strategic Framework
A comprehensive framework for startup brand naming. Learn positioning-driven approaches, audience analysis, testing methodology, and name architecture.
Business Name Ideas for Tech Startups: Patterns and Inspiration
Explore proven naming patterns for tech startups. Learn compound words, portmanteaus, invented words, metaphors, and acronyms with real examples.
How to Check If a Business Name Is Taken: Complete Verification Guide
Step-by-step guide to checking business name availability across domains, trademarks, state registries, and social media before committing.
How to Name a Consulting Business: A Practical Guide for 2026
A practical guide to naming your consulting firm. Learn naming patterns, authority signals, and how to choose between personal brand and firm names.
How to Name a SaaS: A Step-by-Step Guide for Software Founders
Learn how to create a memorable SaaS name with our proven naming framework. Covers linguistics, domain strategy, and competitive differentiation.
How to Pick a Domain Name: Strategy Beyond Availability
Strategic guide to domain selection for startups. Learn .com vs alternatives, brandable vs exact match, domain hacks, acquisition tips, and SEO impact.
The Complete Startup Naming Guide: From Strategy to Launch
A comprehensive framework for naming your startup, covering research, brainstorming, validation, and legal protection. Built for founders.
What Makes a Good Brand Name: Linguistic Principles That Work
Discover the science behind memorable brand names. Learn sound symbolism, phonetic impact, cognitive fluency, and distinctiveness principles.
Why Your Business Name Matters: The Strategic Case for Good Naming
Business names drive first impressions, word-of-mouth growth, SEO performance, and legal protection. Here's why investing in naming pays off.
Name Teardowns
Name Teardown: The Metaphorical Genius of Loom
How Loom's brand name uses metaphor, phonetics, and simplicity to create a memorable identity. A linguistic analysis of video messaging naming.
Name Teardown: Why Sonos Is a Perfect Brand Name
A linguistic analysis of the Sonos brand name. Explore the sound symbolism, phonetics, and naming strategy behind this iconic audio brand.
Name Teardown: The Linguistic Strategy Behind Vercel
Why Vercel's brand name works: analyzing the phonetics, morphology, and strategic positioning of this developer platform's name.